Because authenticity Is everything.

Pagoda epitomises the British military spirit: a watch marque founded in Hereford, veteran owned and inspired through decades of service with one of the world’s most respected military unit.

Built to serve

Pagoda watches are built and tested for every extreme. The design of each watch embodies values synonymous with the founders’ own military unit: resilience, integrity, precision, versatility, discretion and absolute dependability.

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A bond that runs deep

The backplate of every Pagoda Tactical watch is inscribed with a motif combining the Union Flag with the Stars and Stripes. It recalls the military experience of our founders on joint operations with US SOF and the practice of exchanging national flags as a mark of fellowship and respect. This unique design signifies the spirit of camaraderie that exists between those who serve together.

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A veteran-owned 
watch company

The Pagoda story traces decades of military endeavour at the frontline, bringing together an exceptional team with a common goal.

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